What Is Feltracing?
At the heart of Felt is a genuine love of speed. The man behind the name, Jim Felt, made a name for himself in motocross as one of the ace mechanics for Honda, Kawasaki, Suzuki, and Yamaha. It was in supporting one of the stars of motocross, Johnny O’Mara—“The O-Show”—that Felt built his first frame, a time trial/triathlon frame for O’Mara. Felt’s first successes in cycling came before he had a name for his company.
O’Mara was racing in triathlons to stay fit for motocross. Today the training makes great sense, but back in 1989 the idea seemed crazy. That year Felt built a frame for O’Mara who, in 1990, won the California State Championship in the time trial. Felt was a pretty decent age grouper and finished third at Bud Light Triathlon in Barstow.
Word of O’Mara’s success aboard the Felt-designed and built frame spread, which led to a call from Easton Sports. Easton was relatively new to the bicycle industry and needed a product engineer for its fledgling bike program. Felt brought his cycling know-how and Easton provided a crash course in metallurgy. One of Felt’s first projects was to design a frame for Easton-sponsored triathlon legend Paula Newby Fraser. Newby Fraser had already won three Ironman competitions and Easton needed to provide her with a bike guaranteed to be fast. Felt delivered the B2, so named for its stealthy, matte black finish. The rest, as they say, is history. Newby Fraser took her fourth Kona Ironman that year.
Felt’s reputation as a guy who understands how to go fast was sealed. Working with Easton, Felt would go on to build bikes for duathlon’s winningest athlete, Ken Souza, mountain bike legend John Tomac, and Ironman strongman Wolfgang Dietrich. Any bike builder on the planet would kill to have such a collection of athletes on their resume.
Felt left Easton to launch his brand in conjunction with Answer Products in 1994. The relationship led to the sponsorship of the Nutra-Fig Team, which gained entry to the Tour DuPont in 1996. Nutra-Fig rider Chris Horner took a stage win in a two-man sprint against US Postal’s Nate Reiss following a long breakaway. Horner also won the Lancaster Classic and the Athens Twilight Crit that year. In 2000 Felt parted ways with Answer after a 7-year relationship.
In 2001 Bill Duehring and Michael Müllmann partnered with Jim Felt to re-launch the Felt brand. Duehring and Müllmann had a fresh vision for the brand. Rather than confining itself to upper-end road and triathlon bicycles, Duehring and Müllmann saw the opportunity to expand the prestigious name into a broader offering of road and tri bikes, BMX, mountain bikes, even cruisers and commuter bikes.
In addition to Duehring and Müllmann’s expansion of the product line, they had plans to take the brand international. Felt Racing, LLC, is a fairly unusual company in the bike industry in that it truly has two presidents: one in the U.S. and one in Europe. Felt is truly a global brand. The expertise Duehring and Müllmann brought gave the Felt brand access to resources it previously lacked.
Felt President Bill Duehring is a bike industry lifer. He is his family’s third generation to work in cycling. Both his grandfather and father ran bike shops in the Washington, D.C., area; his dad later opened a shop in Florida. Duehring started working in his dad’s shop while in high school, first as a wrench, later on the sales floor. It wasn’t long before he got interested in the distribution side of the business. He left his father’s shop to join a national distributor known for selling the biggest brands in BMX. Duehring spent time in nearly every aspect of the operation, from the warehouse to customer service, purchasing and sales. Later, he got involved in product management when the distributor launched its own line of bicycles, and was making trips to Asia while in his early 20s. He would move on to another large bike manufacturer as a Vice President of product development.
Those in the industry who know Duehring are quick to acknowledge his ability to partner with Asian companies to produce exceptional bicycles at competitive prices. And while he understands parts spec unusually well, colleagues say his real talent is in understanding how Asian companies do business, that he understands the give-and-take involved in the relationship and how building and preserving that relationship goes deeper than just a contract.
Felt’s European President, Michael Müllmann, is the owner of Sport Import, a powerful importer and distributor in Europe. Müllmann studied management and economics while in college, and in the years since has developed expertise in international business, organization and financing. In 1980, while in school, he started a bike shop to help finance his education. That’s right, instead of working at a bike shop to make money, he started one. Dissatisfied with the lines he carried in his shop and looking for strong BMX lines, he started his own import and distribution company two years later and began bringing some of the first production mountain bikes into Germany in 1984.
It was only natural that Duehring and Müllmann would come into contact through their work in both BMX and mountain bikes. Their association goes back more than 20 years, so when the opportunity to join forces and relaunch the Felt brand with one of cycling’s true innovators, they couldn’t pass up the opportunity.
With Duehring’s hand-picked team of product managers and engineers, Felt expanded into a full line of product offerings, including also cyclocross, track, fixed-gear, city and comfort bicycles; the line totals 140 models distributed in 27 countries.
Despite our broad offering of product, our mission is quite simple:
To design, develop, and deliver the best bicycles in the world. Period.
2008 undoubtedly marks an exciting and significant model year in our company’s history. In the spirit of our mission, we have not only focused intensely on refining the products within our established categories, but we have also expanded our lineup, offering new models to reflect the specific demands of developing product segments. 2008 brings with it not only unprecedented excellence, but delivers it on multiple fronts.
For 2008 we made certain to continue to improve upon each of our core product lines. On the road side, we developed a new F1 Sprint frame to meet the needs of riders who demand pure stiffness for explosive power transfer. Offered right alongside our original superlight F1 SL frame, riders can select the frame that best meets their individual riding style. Our FIT Woman™ (FW) line of women-specific models rises to a new level of performance by way of a new full-carbon frameset, including size-specific carbon lay-ups to minimize weight. Within the Triathlon/TT segment, our carbon fiber frame system, featuring the revolutionary Bayonet fork, gets trickled down to more affordable levels. In the MTB arena, our Q-series MTB hardtails get slimmed down and a fresh new look. Even our smaller, single-model categories, such as the TK2 track racing bike saw its share of frame improvements. These are just a few examples of the constant refinements our product team puts into our core categories each year.
This is the year in which Felt expands upon our patented Equilink suspension technology into longer travel Trail and All-Mountain categories via our new Compulsion and Redemption series. This is the year in which we carve out a position for ourselves within the commuter/lifestyle segments with our X-City, Dispatch, and Curbside 700c wheeled models. This is also the year we give our NINE series (29 inch wheel MTB’s) the product launch it deserves. This is the year we best exhibit our commitment to all types of cycling and all type of riders.
Whether it’s Road, Triathlon, Cyclocross, Track, Commuter, Lifestyle, or MTB, in 2008 Felt delivers the most technologically advanced bicycles in history.
Feltracing.com is a site specialized in reviewing bikes and related accessories. We use our knowledge to analyze, research, and test products on the market then finally come up with a rounded-up list of only the best picks.
Each of our articles not only provides intensive reviews about specific products but also give you secrets to find the right one for your needs, budgets, preference, and more.
Where else is Feltracing?
Feltracing.com has also been featured on major media channels, including:
What We Do Here?
At Felt, we impose four key challenges on ourselves every day as we’re writing a new product review article.
- Never be satisfied
- Always see beyond the limits of technology
- Scrutinize the smallest of details on each bike to find out its advantages and what it is best for
- Keep listening to our reader’s needs to categorize products as well as give you the most appropriate advice
- To have top list products at hand to share with you, we put them through a gauntlet of tests and brutal real-world use.
How We Make the Best Product Reviews
How we do this
We’re confident in what we have learned for the past years in the bike-manufacturing process to set out our standards in finding appropriate products on the market through their online data, then make a comparison chart based on the critical elements.
This kick-off step seems to be not so important but in fact, it significantly helps differentiate the life span, key features, and material of the products.
To reinforce our choice, we also take and analyze customers’ feedback on each of our picks before deciding to purchase them for testing.
Every product once bought will then be used and tested for at least three months before our tester team jots down their final reports.
The last picks are the ones that satisfied both the manufacturer’s advertisement and our real-world tests.
We love a healthy lifestyle and greeny environments, which joining outdoor activities and playing sports are the best way.
We love sharing our knowledge and what we are good at with everyone. Helping one more individual to find out an appropriate bike or bike accessories for their needs is an undescribed joy
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Felt Racing, LLC
12 Chrysler Irvine, CA 92618
(949) 452-9050 tel
(949) 452-9055 fax