FELT BICYCLES RENEWS AGREEMENT WITH THE ADT EVENT CENTER
Irvine, CA - January 26, 2007
Felt Bicycles has extended its agreement with AEG, owners and operators of The Home Depot Center to be the Official Track Bicycle of the ADT Event Center, North America’s only indoor velodrome. Under the new two-year agreement, Felt will continue to have the distinction of being officially identified with the 250m climate-controlled indoor track that is now widely considered the best in the U.S. and one of the finest in the world.Located within The Home Depot Center on the campus of California State University, Dominguez Hills in Carson, California, the ADT Event Center has played host to a number of internationally acclaimed events including the 2005 UCI Track Cycling World Championships and several UCI Track Cycling World Cups since opening in 2004. Just last weekend, the facility hosted the Los Angeles edition of the 2007 UCI Track Cycling World Cup Classics.
As a part of the continuing agreement, Felt will receive velodrome signage, a permanent lobby display, and exclusive use of its bicycles by the ADT Event Center for all classes and clinics conducted by track director and former Olympian, Roger Young, and his staff. In addition to an ongoing schedule of training and racing, future classes and clinics will expand to include triathlon and multi-sport education and use. To accommodate all of the activity at the ADT Event Center, Felt will be providing a complete stable of its newest TK2 track bikes and S-series TT bikes.
“Felt has been a fantastic partner and we look forward to having their continued support of the ADT Event Center at The Home Depot Center" said Shawn Hunter, President of AEG Sports. “Felt products are simply superb and, as an organization, they are continually willing to work with us no matter what the project or task. Our organizations have had an excellent working relationship and we highly value their passion and expertise in this sport and industry.”
Felt Bicycles’ company president, Bill Duehring went on to add, “Being the official track bike of the ADT Event Center and getting to work closely with AEG is something Felt is excited by every day. Our organizations have a true working partnership. It is well known that AEG is doing some amazing things in the sport of cycling, and in the case of the ADT Event Center, they have single-handedly injected a lot of energy and enthusiasm back into the Southern California, U.S. and worldwide track racing scene. We are honored to share in that."
For more info, visit IRONMAN WORLD CHAMPION MICHELLIE JONES BACK ON FELT
Irvine, CA - December 15, 2006
After a brief hiatus, 2006 Ironman World Champion Michellie Jones is back in the saddle with Felt Bicycles.
Jones, who celebrates 20 years in the sport next year, aligned herself with Felt for a considerable part of her triathlon career, winning a silver medal on the original Felt DA in the 2000 Sydney Olympic Games. Arguably the most successful triathlete in the world, her major wins are almost impossible to keep up with. Olympic and Goodwill Games medals, two ITU World Championships, myriad World Cup and non-drafting Olympic distance races, eight Escape from Alcatraz victories and three Ironman wins culminating in the World Championships in Kona last month.
In a similarly successful year that earned Felt the prestige of “best in show” (Interbike) from a number of key media journalists and triathlon aficionados, it was the new DA technology that caught both Jones’ and husband and manager Pete Coulson’s attention. “Winning Ironman really made me stand back and take a good look at what was out there in terms of new aerodynamic technology,” Jones said from her home in Carlsbad, CA. “I’m at the pinnacle of my career in terms of where I need to be physically and mentally. Going back to Felt in the knowledge that I’m riding the most advanced bike out there, coupled with the fact that it is a group of people who are dedicated to the sport gives me the added confidence to continue on this path and take my performance to a whole new level.”
Jones will race on the new Felt DA and train on the B2. Developed over two years using NACA aerofoil profiles, CFD flow modeling and wind tunnel experimentation, the DA frame system delivers unsurpassed aerodynamic advantage with incredible drive-train and steering stiffness. The DA also features the revolutionary Bayonet Steering System which moves the steerer outside of the frame, improving steering stiffness 60% over a regular fork while significantly reducing the aerodynamic drag on the bike.
Jim Felt, co-owner, said “This is not only a tremendous coup for the brand in the year that we brought the new DA triathlon technology to market, it’s a huge honor for all of us at Felt Bicycles to welcome MJ back into the Felt family. We are certainly looking forward to helping her stay on top of her game.”